cinweekly_article

Dr. Malinda Pence and her husband, Lane, know eyewear trends.
Standing inside their Madeira Optical waiting room filled with racks of
Burberry plaid, Gucci green and Coach logo frames the couple talked
about the importance of stylish frames.

They say that trying something unusual (like in a bright color, instead of
black or brown) often leads patients to the perfect pair. "It's like when you
see a something on a hanger and think it's not for you," explains Lane,
who runs the "business" side of things. "But then you try it on and realize it
can be complementary."

They bought Madeira Optical (7111 Miami Ave., Madeira) in 2002. Since
then, they've updated everything, from the building to the eyewear
selection. For more info, visit www.madeiraoptical.com.

10 SECOND MAKEOVER
The Pences wanted to give a CiN Weekly reader a "10-second" eyewear
makeover. Finding the perfect pair of frames involves both face shape and
color (skin, hair, etc.). They say that in under 10 seconds ¬ the time it
takes to slip on a new alternative ¬ it¹s possible to find a more ideal fit.

The couple chose Libby Esterle, who works in marketing for the Leukemia
and Lymphoma Society. Her large oval frames screamed out to these
optometry gurus: change me!

Here¹s how the Pences gave Esterle¹s face a refreshed look with a quick
change of frames:

TOP EYEWEAR TRENDS FOR FALL
TEMPLE POINTS: Details such as logos and jewels at the "temple" on the
side of the frame where the arm meets the eyepiece.

FAB FRAMES: Patterns (like Burberry plaid) and colors (like purple
titanium) offer signature style.

FLIGHT CREW: Aviator styles with a twist, combining metal frames with
plastic arms, are a hot look.

INVISIBLE MAN: Sleek rimless and semi-rimless specs are a sophisticated
alternative for guys who don't like the bold look of thick, plastic frames.

FRAMES FIT FOR YOUR FACE
Here are the six most common face shapes and the eyewear that will flatter
them most.

TIP: Keep in mind, there are two basic face shapes. Angular faces
(square, oblong) should wear rounded frames. Curvilinear faces
(round, heart-shaped) should go with more angular frames.

HEART-SHAPED
CHARACTERISTICS: Very wide forehead, high cheekbones. Face narrows
gradually to the chin when smiling
DO: Oval, aviator or butterfly frames
EYEWEAR: Purple titanium butterfly frames, by Max & Lewie ($199)
SHADES: Updated aviator frame, Ralph Lauren ($89)

OVAL
CHARACTERISTICS: Chin and forehead of almost equal proportions with
high cheekbones
DO: Wide frames
EYEWEAR: Wide, flatter oval frames, Bailey by Kate Spade ($199)
SHADES: Wide oval frames with stripe detail, Beausoleil ($229)

ROUND
CHARACTERISTICS: A round face is just that - full with few to no angles
DO: Wide ovals, squares, cat-eye styles, angular shapes to diminish
fullness
EYEWEAR: Multicolor, angular frames, by Beausoleil ($299)
SHADES: Oversized square frames, Gucci ($229)

SQUARE
CHARACTERISTICS: Strong "squared" jawline, broad forehead, high
cheekbones
DO: Curved frames that are more horizontal (long and thin) than vertical
EYEWEAR: Horizontal-style frames in mosaic plaid Burberry ($199)
SHADES: "Jackie-O" style frames, Kinsey by Kate Spade ($159)

OBLONG
CHARACTERISTICS: A face that's longer than it is wide
DO: Oval shapes, or any that have a strong horizontal line
EYEWEAR: Horizontal logo frames, Coach ($169)
SHADES: Shield-style frames, Prada ($239)

TRIANGULAR
CHARACTERISTICS: A narrow forehead that widens at the cheek and chin.
DO: Frames that add width to the forehead, yet soften the angular chin,
such as wide ovals.
EYEWEAR: Wide frames, 4th Dimension by prodesign ($239)
SHADES: Glasses with a wide nose bridge by Maui Jim ($149)