Lindberg Eyewear
It was only when the Danish optometrist Poul-Jorn Lindberg first needed glasses himself that he became aware of what it was actually like to actually wear eyeglasses. Realizing that it should be possible to make a prescription frame that was more simple, lightweight, attractive, and functional, Poul-Jorn Lindberg teamed up with an architect to design a different type of eyewear and rimless frames, creating an entirely new concept in the eyewear industry.